Search Engine Optimisation (SEO) has moved on significantly in recent year and achieving front page coverage has become less straight forward for most businesses. As Google continues to change it’s algorithms in an attempt to create an improved end user experience, it has become increasingly necessary for companies to reassess their online content. No longer can you get away with basic content, clever linking and throwing unlimited funds at key words. Google will find out and penalise you!
Social Media has increased it’s influence on SEO results with social signals seen as a good indicator of quality content. If you are in any doubt as to whether your business can benefit from Twitter, Facebook, Google+, Instagram and Pinterest etc then simply imagine trying to run a business with an invisible shop. Without Social Media and SEO, you risk just that!